All work
Fieldnotes
- Client
- Fieldnotes
- Role
- Product design and prototyping
- Year
- 2025
- Services
- Product strategy
- UX design
- Interface design
- Prototyping
Key result
4.9
average App Store rating from more than 3,000 reviews
The challenge
The founders had validated the idea with early users, but their prototype buried the core action behind four screens. People wanted to write while standing on a trail, not navigate menus.
The approach
We rebuilt the experience around one gesture. Opening the app starts a new entry with location, weather and time already attached, and I prototyped every interaction in high fidelity so we could test on real trails before writing production code.
The outcome
The redesigned app launched to a featured spot on the App Store and kept people coming back long after their trips ended.