All work
Tidewater
- Client
- Tidewater Surf Co.
- Role
- Brand identity, web design and development
- Year
- 2025
- Services
- Brand strategy
- Visual identity
- Web design
- Development
Key result
11 days
to sell out the first collection after the relaunch
The challenge
Tidewater had a great product and a mission people cared about, but a brand that looked like every other surf shop. They needed an identity that told their story before anyone read a word.
The approach
I developed a visual language built on real tide charts: a wordmark that ebbs and flows, a palette sampled from the Atlantic coast, and a website where scroll-driven currents guide visitors through the journey of each board.
The outcome
The relaunch gave Tidewater a voice that matched their ambition. Press coverage followed, and the first collection after the relaunch sold out in eleven days.